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05.01.06 | Specialty Coffee Association of America Honors Bellissimo’s Barista DVD

The Bellissimo training DVD Advanced Barista Training:Extreme Pours was honored as Winner Best New Product - Education/Training Product - SCAA 2006 at the Specialty Coffee Association of America's 18th Annual Conference & Exhibition held April 7 - 10 in Charlotte, North Carolina.

The DVD was previously honored with a Gold Remy Award at "World Fest - The 38th Annual Houston International Film Festival" on April 30, 2005. The award-winning DVD is a cutting-edge training tool for those who want to take their barista skills to the next level.

The video/DVD was shot at the American Barista & Coffee School in Portland, Oregon and directed by Bruce Milletto, president of Bellissimo Coffee InfoGroup. "Latte art is great marketing that costs a retailer nothing except the time it takes to train employees," says Milletto. "I can think of few things a retailer can do inside a coffee bar that will make a bigger impact on the quality and presentation of coffee drinks and bring in more customers than perfectly executed latte art."

The 40+ minute video/DVD features four of the country's most talented baristas demonstrating sophisticated latte art techniques, expanding the viewer's idea of what is possible when espresso and milk are combined in a cup. In addition to The Simple Heart, viewers will learn more complicated pours including The Triple Rosetta, The Apple, The Autumn Leaf, The Little Flower and The Fire-breathing Dragon. The featured baristas also discuss the fundamentals of coffee grinding, espresso extraction and milk texturing.

The featured baristas - Billy Wilson of Portland, Oregon, Chris DeFerio of "Gimme Coffee" in Ithaca, New York, Austin Gregory of Seattle and Bellissimo consulting director Matt Milletto - exhibit a passion for coffee and flair for showmanship that make the video/DVD entertaining as well as educational.


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